Music is my friend
iPod Touch has been announced recently. Apple is doing really good job marketing this product. After creating a smashing success with Feist and the iPod Nano ads, buzz on the new iPod Touch commercial is busting out all over. The spot features a quick-cut tour of the gadget’s features backed by a rhythmic beat and an enchanting female voice. The tune starts with the words “music is my boyfriend” and searchers got busy looking up that phrase. However, those words aren’t the song’s title. This song is by Brazilian indie band Cansei de Ser Sexy (also known as CSS). Search for this band went up 300%. Apple’s marketing department took the commercial’s brilliant concept from a British college student. Searches on “ipod touch commercial song,” “ipod touch,” and “ipod touch review” have all jumped over 50% this week. more
Technorati Tags: ipod touch, ipod touch review, css, music is my boyfriend, Cansei de Ser Sexy, ipod nano, apple marketing
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